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Design, Business & Brand: How Creativity Becomes Innovation (INSEAD MBA Program)

One of the closest neighbours to INSEAD’s Asia Campus in Singapore is a nine-story glass-clad structure that may seem strangely familiar to Star Wars fans. It’s shaped like, and named after, the Sandcrawler mobile fortress featured in the original movie trilogy. This is where Lucasfilm and its parent company Disney have their Southeast Asia headquarters.